As famine ravages Africa, Grammy Award-winning vocalist Christina Aguilera has a new video geared to helping the fight against world hunger.
It will show her singing a lullaby to a group of children with lyrics that stress the need to care about people who don’t have enough to eat.
The video stems from Aguilera’s work as a global spokeswoman for YUM! Brands Inc., which owns thousands of KFC, Taco Bell and Pizza Hut restaurants worldwide. The company set up the public-service video, scheduled to air on U.S. television beginning in September, as part of its 4-year-old campaign against world hunger.
“After I had my son, Max, I knew I wanted to get involved in causes that help children,” said Aguilera by e-mail about her 3-year-old son. “When I learned how millions of children go to bed hungry, my only response was, ‘What can I do to help?’”
Aguilera, a spokeswoman for YUM Brands’ World Hunger Relief program since 2009, said, “We tried to incorporate a classic lullaby but give it a new twist.” The company declined to provide a title or lyrics for the song.
Aguilera has sold about 50 million albums worldwide and has served as a co-star and coach on NBC’s “The Voice.” Since joining Yum Brands’ efforts, the 30-year-old Staten Island, New York, native has helped the company raise about $50 million. Proceeds go to the United Nations World Food Programme.
She will also appear in KFC, Pizza Hut and Taco Bell ads promoting the hunger-relief campaign.
“Christina is an incredible humanitarian,” Jonathan Blum, a YUM Brands senior vice president in Louisville, Kentucky, said by phone. “She’s using her status to create awareness for hunger relief.”
It will show her singing a lullaby to a group of children with lyrics that stress the need to care about people who don’t have enough to eat.
The video stems from Aguilera’s work as a global spokeswoman for YUM! Brands Inc., which owns thousands of KFC, Taco Bell and Pizza Hut restaurants worldwide. The company set up the public-service video, scheduled to air on U.S. television beginning in September, as part of its 4-year-old campaign against world hunger.
“After I had my son, Max, I knew I wanted to get involved in causes that help children,” said Aguilera by e-mail about her 3-year-old son. “When I learned how millions of children go to bed hungry, my only response was, ‘What can I do to help?’”
Aguilera, a spokeswoman for YUM Brands’ World Hunger Relief program since 2009, said, “We tried to incorporate a classic lullaby but give it a new twist.” The company declined to provide a title or lyrics for the song.
Aguilera has sold about 50 million albums worldwide and has served as a co-star and coach on NBC’s “The Voice.” Since joining Yum Brands’ efforts, the 30-year-old Staten Island, New York, native has helped the company raise about $50 million. Proceeds go to the United Nations World Food Programme.
She will also appear in KFC, Pizza Hut and Taco Bell ads promoting the hunger-relief campaign.
“Christina is an incredible humanitarian,” Jonathan Blum, a YUM Brands senior vice president in Louisville, Kentucky, said by phone. “She’s using her status to create awareness for hunger relief.”
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